SAP Customer-Experience (CX) and CRM
With the SAP Customer Experience Portfolio, you understand your customers' intentions across channels and interact with them in a way that builds trust. By unifying marketing, sales, commerce, and customer service, you can build a robust customer journey, deliver unique customer experiences, and sustainably grow your business. And thanks to scalable cloud solutions, you can always access your data from anywhere.
Special feature of SAP CX solutions: In addition to "standalone use", integration scenarios with your SAP S/4HANA or ECC are also supported.
SAP Customer Experience Portfolio