SAP CX - Successfully shaping customer relationships digitally

Optimal customer relationship management (CRM) with SAP CX and SAP S/4HANA

Today's customers expect fast, personalized and smooth interactions - whether in the online store, in customer service or in a personal conversation. In order to meet these increasing demands, smart solutions are needed that react flexibly to changes and focus on people.

This is where SAP Customer Experience (CX) comes in: As a powerful platform, it supports companies in digitally shaping customer relationships, intelligently connecting touchpoints and creating unique experiences along the entire customer journey. In this blog article, we explain in detail when and why it is worth switching to the SAP CX Suite.

With the SAP Customer Experience portfolio, you gain valuable insights into the behaviour of your target groups, optimize internal processes and sustainably increase customer satisfaction. Whether as a stand-alone system or integrated into existing SAP landscapes such as SAP S/4HANA or SAP ECC - the central database enables efficient workflows and well-founded decisions for your business. This gives you a long-term competitive advantage.

Our SAP Customer Experience portfolio

Structured overview of the CX service portfolio with cloud solutions and service functions.

Our expertise for your SAP CX strategy

As experienced consultants, we support you along the entire supply chain - and contribute our expertise specifically in the area of SAP Customer Experience. We focus in particular on optimizing your sales and service processes. We also support you in the integration of SAP S/4HANA Sales and Service to ensure seamless interaction between the front and back office - for consistent processes and an all-round convincing customer journey.

Within the SAP world, we build the ideal CRM processes for your company in a solution-independent and personalized way - whether using SAP S/4HANA or SAP CX solutions.

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SAP Sales Cloud

Make your sales organization fit for the digital future: With the SAP Sales Cloud, you can manage customer relationships more efficiently, shorten sales cycles and improve your closing rates. We support you from implementation to optimization - for maximum transparency and productivity in sales.

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SAP Service Cloud

Take your customer service to the next level! With the SAP Service Cloud, you enable fast response times, transparent ticket processing and personalized support across all channels. We support you with the implementation and precise adaptation to your processes.

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SAP Field Service Management

For first-class service directly on site: With SAP Field Service Management, you can plan and manage your field service efficiently, ensure smooth operations and make sure that your technicians are always well informed. From scheduling to mobile data collection - we get your field service in top form.

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SAP S/4HANA Service / SAP CS / SAP CRM 7.0

Benefit from our many years of experience in the further development and integration of classic SAP ERP solutions. Whether migration, optimization or expansion - we support you in making existing systems fit for the future and optimally networking them with your SAP customer experience strategy. The new S/4HANA service in S/4HANA Core serves as an ideal introduction to CRM processes and at the same time as a replacement for the discontinued SAP CS module.

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Björn Lampe

Board Member abat AG

CX by conviction

"For us, SAP's CX solutions are not just another consulting product. By using SAP Sales Cloud, we also maintain an overview of our customer relationships - especially during growth and while dispensing with traditional organizational structures."

Would you like to learn more about SAP Customer Experience?

Talk to us - together we will develop the right SAP CX strategy for your company. Contact us - we look forward to the exchange.

Contact us! 

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FAQ

SAP Customer Experience (CX) is a modular CRM solution that enables companies to digitize, optimize and personalize their customer relationships. The platform connects sales, service, marketing, commerce and customer data to create consistent experiences across all channels.

With SAP CX, companies improve customer loyalty, accelerate sales processes and increase service quality. Thanks to a central database and seamless integration into existing SAP systems such as SAP S/4HANA, processes can be designed more efficiently and well-founded decisions can be made.

SAP CX is particularly suitable for companies that want to map complex sales, service or commerce processes and optimize their customer journey across different channels - regardless of industry or company size.

SAP Customer Experience can be used flexibly as a standalone solution or connected directly to SAP S/4HANA and SAP ECC. This allows companies to benefit from end-to-end processes and seamless data exchange between the front and back office.

The SAP CX portfolio includes SAP Sales Cloud for sales, SAP Service Cloud for customer service, SAP Commerce Cloud for online retail, SAP Marketing Cloud for targeted campaigns and SAP Customer Data Cloud for a standardized customer profile.

Our SMARTsolutions

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CRM Conversion Accelerator

The CRM Conversion Accelerator we developed is an ideal starting point and provides maximum planning security for your upcoming CRM conversion.

more 

Customer Service (CS) Conversion Accelerator

The CS Conversion Accelerator helps you migrate from the legacy SAP CS to S/4HANA Service, including planning and implementation.

more 

Our Success Stories

B.A.U.M. e.V.

The B.A.U.M. e.V. network faced significant challenges: It lacked a clear strategy for digitizing processes and a system coordinator to integrate the various trades. In addition, the existing CRM solution was not compatible with the newly created Digital B.A.U.M. platform, and there were no certified standard interfaces. What was needed was a future-proof solution that could be used without…

to the project

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Our customers in the area of consult

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Yi

SAP Developer
China

What I find most attractive working at abat is the friendly and relaxed atmosphere. We are coworkers as well as friends. I can ask any question and always receive constructive feedback. Moreover, it is highly encouraged to try new things, which helps broaden the horizon for me and the company alike.

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Xu

SAP Consultant
China

I truly enjoy working at abat. The flexible working environment and professional colleagues have made my experience here exceptional. The culture of collaboration and willingness to offer help has allowed me to develop my skills in SAP. Overall, I feel grateful to be a part of such a supportive and dynamic team

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Vivien

Consultant
Bremen

I like working at abat because there is a very pleasant, appreciative working atmosphere here with a lot of freedom. There is a lot of trust, so you also have the freedom to try out something new - but if it doesn't work out, there is also the necessary support. That's how I've learned so much! In addition, if you have problems while working in the home office, you can often quickly find colleagues who are happy to help you out via teams.

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Tim

Senior SAP Developer
Bremen

At abat, thanks to the great variety of projects, I have the opportunity to constantly expand my horizons and thus always be prepared for upcoming challenges.

Sophie

Working student
St. Ingbert

WORK-LIFE-BALANCE is very important at abat. Thanks to flexible working hours and a great team, you can combine work and university very well.

Quick Link

Contact our SAP CX and CRM experts

Europe
China
Henrik Lienstromberg
Executive Director
+49 421 430460
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