SAP CX - Focus on the customer experience

Customer Relationship Management up to date (Sales & Service)

With the SAP Customer Experience Portfolio, you understand your customers' needs across channels and interact with them in a way that builds trust. By uniting marketing, sales, commerce, and customer service, you can build a robust customer journey, deliver unique customer experiences, and sustainably grow your business.

CRM suite, you can access your data anytime, anywhere.  

Special feature of SAP CX solutions: In addition to "standalone use", integration scenarios with your SAP S/4HANA or ECC are also supported.

SAP Customer Experience Portfolio

Our expertise

We are your experts along the supply chain. In order to be able to offer you a holistic solution approach, we focus on sales and service solutions in the area of CX. In recognition of our high quality standards, SAP has awarded our CX team the status of "SAP Recognized Expertise - Sales and Service".

To ensure that your front office can rely on a strong back office, we also advise you on SAP S/4HANA Sales and Service (Customer Management). 

Sales Solutions

The SAP Sales Cloud promotes sustainable customer relationships. abat helps you identify and leverage potential.

Service Solutions

SAP Service Cloud provides a clear customer overview and the development of a unified service experience with a variety of tools.

Björn Lampe

Board Member abat AG

CX by conviction

"For us, SAP's CX solutions are not just another consulting product. By using SAP Sales Cloud, we also maintain an overview of our customer relationships - especially during growth and while dispensing with traditional organizational structures."

How can abat help you get started in the SAP CX world?

abat is an authorized sell-and-service partner for SAP Sales & Service Cloud. We support you with individual consulting to check the prerequisites for the introduction and the potential of the process flows in your company. In addition, abat accompanies you from the beginning with CRM conversion or introduction strategy and implementation of the optimal solution up to support as well as further development of your processes.  

We would be happy to show you the possibilities and potential in a demo scenario tailored to your processes.

Request demo 

Contact our SAP CX and CRM experts

Henrik Lienstromberg
+49 421 430460

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Our customers in the area of consult



I like working at abat because there is a very pleasant, appreciative working atmosphere here with a lot of freedom. There is a lot of trust, so you also have the freedom to try out something new - but if it doesn't work out, there is also the necessary support. That's how I've learned so much! In addition, if you have problems while working in the home office, you can often quickly find colleagues who are happy to help you out via teams.


Senior SAP Developer

At abat, thanks to the great variety of projects, I have the opportunity to constantly expand my horizons and thus always be prepared for upcoming challenges.


Internal Service

Through abat, I have been able to develop personally and get to know the practice better. I always have the opportunity to learn new and exciting things, through which I constantly grow beyond myself.


Working student
St. Ingbert

WORK-LIFE-BALANCE is very important at abat. Thanks to flexible working hours and a great team, you can combine work and university very well.


Student apprentice

Despite the professionalism that abat AG displays to the outside world, it became clear to me during my first few days that this does not have to be a contradiction to fun, friendliness and relaxed interaction among colleagues. The flat hierarchies ensured that I felt comfortable as an intern and like a full member of the team right from the start.